top of page
Yiğit H. İrde
Creative Writer • Brand Manager • Entrepreneur • Musician
-Copywriter-
Aygaz Autogas "Remote" TV Commercial
- Crystal Apple Awards 2013
2nd Prize in Automotive Products
- Effie Awards 2013
Bronze Effie
Client: Aygaz
Agency: TBWA İstanbul
Copywriter: Yiğit H. İrde
Art Director: Metin Akın
CD: Emre Kaplan
Director: Thor Saevarsson
Production House: Depo Film
Client's brief was to demonstrate the high performance of Aygaz Autogas, to a rather high income target audience compared to conventional autogas consumers.
Their strategy was to position Aygaz as the high-end choice in the autogas market, which led to this entertaining action story in a Pleasantville-like setting.
This film can be considered as a sequel to the Aygaz Snowball TVC that I have written.
bottom of page